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[Dynamic News] TTGG Cai Xiaofei: Three Investment Opportunities in the New Consumption Era

Date: 2020-10-29
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On October 23, the 4th Hangzhou Business Conference 2020, sponsored by Hangzhou Business Research Institute was grandly held in Hangzhou. Cai Xiaofei, managing partner of TTGG, was invited to the forum.



The forum released the new 'Outstanding Hangzhou Merchants' list. He Xiangdong, the chairman of TTGG, was awarded the top 20 'Outstanding Hangzhou Merchants', the only leader among PE investment institutions.



In the interactive Q&A session on the topic of 'How Financial Services Empower New Consumption', Cai Xiaofei, managing partner of TTGG shared his views:



The total retail market in China in 2019 is 40 trillion, which is close to the scale of consumption in the United States. It is expected that the scale of China's consumer market will exceed that of the United States in 2020. At the same time, China is the world's largest manufacturing country. This is the first time in human history that the world's largest producer and consumer are in the same country.


In this process, there are three opportunities:


The first is channel upgrade, or consumption upgrade. The very popular live broadcast this year is essentially shortening the trade channel. By releasing channel value, the efficiency of trading is improved. And we believe that the channel space that can be released is far from over.


The second is product upgrade. The technology that freeze-dried noodles and three semi-cold coffees that are preferred by young people adopted is actually old technology. We have seen that technologies previously used in the industrial and pharmaceutical fields have been applied to the consumer field, thus forming a new round of innovation.


The third is service upgrade. We believe that the essence of service is to understand your customers. In the past two to three years, the cosmetics industry has flourished, partly driven by live broadcast channels, but the main reason is that more young girls are using cosmetics. And they are also in-depth users of TikTok, etc. We need to understand young users under the new consumer trends. Another example is the education industry. A good education brand requires two or three years of user testing. Under the pre-paid system, the education industry has developed rapidly through advertising communication in the initial stage, but only brands that truly meet the needs of users and are trusted by users can survive after two or three years. The user’s word-of-mouth communication will play a key role in survival of the fittest.

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